Dangers of Duplicate Content
When we put time and energy into creating content, we want lots of people to see it. We may be inclined to put it on our blog, on facebook, on LinkedIn, and maybe on a few others. This is "duplicate content."
A colleague of mine just wrote something about The Value of Collective Wisdom. She posted it on her own website, as well as on LinkedIn as a long-form post. Since her article was the genesis of this post, I'm happy to link to her content.
Marketing Morsel
Posting the same content on multiple media is a mistake.Instead, post to ONE location, ideally your own website, then create snippets on other media that link to your original post.
Nutritional Content
Google and other search engines see your duplicate content. They don't know which one to value, so they devalue them both or arbitrarily pick one. Plus, when we post on other media, they can often do whatever they want with your content, even if you keep the copyright as the owner. But probably the biggest reason for keeping your content on your own site is that you can track visitors. You'll also have the opportunity to make them offers or have them opt into your email list by offering them something in exchange, such as downloading a free report for their email.